Building the tribe.

We have all heard the term “building a tribe” and it’s been around long enough for most people to grasp what it means to do so.

By chance, luck, timing or sheer circumstance I have been associated with this current “wave” of commercial estate technology.

With that, I have also been a small part of helping build that commercial real estate technology tribe. Did you notice I said a small part? Who dares to have an ego big enough to lay claim to creating it all by themselves? Not me.

If you glance back four five or six years, where have we come from? What has that amount of time done to the business of commercial real estate? Beyond the scope of technology commercial real estate has enjoyed one of its more robust and positive cycles ever. Has that been because of technology or possibly in spite of it?

Can you name the real winners in what is called the #CRE #Tech space after that period of time?

Maybe a better question is how would you even define the term success and #CRE #Technology.

The tribe itself started with just a few people here and there connecting via emails, introductions and phone calls (remember them?) along with the sparse face to face meetings.

From that, a culture started to form and with that also a sense of loyalty and passion for what the possibilities of creating technology solutions for the expansive world of commercial real estate.

As I have documented many times the world of social media and then actual tech focused events enabled the tribe to build even further. As we sit here today that has grown into a global what? Phenomenon?

I say it’s exactly what it is today and that is indeed a tribe.

Why the brief history and backstory?

It’s so that you can grasp a sense of where we started, have been and where we are today.

Taking over the world.

There are some that may say that not too much has actually been accomplished in the last few years other than creating a better way to visualize data and push the Excel spreadsheet into a more open and collaborative environment.

Between you and I, it’s hard to argue against that. Hey, VR and Aug Reality people I said: “visualize data.”

There are some that may say that not too much has actually been accomplished in the last few years other than creating a better way to visualize data and push the Excel spreadsheet into a more open and collaborative environment. Between you and I, it’s hard to argue against that.

But today is indeed a different day.

Where is that world dominating technology?

What can and will make all of us change the way we think about commercial real estate?

In my opinion, there are just two.

Artificial Intelligence

BlockChain Protocol.

To put in in simple words it will be “connected computers sharing data and making faster more intelligent decisions about commercial real estate in a secure encrypted environment.” -Duke Long

Let me emphasize that one more time.

The next wave of commercial real estate technology will be:

“Connected computers sharing data and making faster more intelligent decisions about commercial real estate in a secure encrypted environment.”- Duke Long

Let me ask you this, where is “the tribe” in that equation?

I don’t see it.

I don’t even see the need for it?

(Hey, somebody is out there cheering, “no need for that Duke guy anymore.”) Hey, Fuck Off.

One of the things we can all agree on is that commercial real estate creates a Shit Ton of money as an asset class.

Do you think that money is just going to sit there and watch as the rest of the world Hyperloops by?

Uh, my guess is NOPE!

Maybe this is my way of alerting the tribe, at least the ones not paying any attention.

All I can say is hang on to your Lattes and Avocado sandwiches MFer’s it’s going to get way interesting.

You can hang your ass out only so much before the world decides it’s time to stop.

I’m sure the tribe has never seen or felt a “down cycle.”

I have.

I wonder who makes it to the other side of the cycle?

Don’t worry, if you make it, I will be there with a bottle of Angel’s Envy just waiting.

Duke Long

Duke LongDuke Long is a twenty-year veteran of commercial real estate. He is the broker/owner of The Duke Long Agency. He is also known for writing his strong opinions about all things CRE at www.dukelong.com. He has delivered numerous presentations and discussions about online CRE tech, marketing, data, and digital media. Indiana University allowed him to study real estate and the United States Air Force discharged him honorably.