Macy’s “Bold New Chapter” Includes Fewer, Smaller, and More Experimental Stores

By Franco Faraudo

While Macy's has built its brand through its extensive network of physical stores in downtown areas and shopping malls, the company is recognizing the changing landscape of retail. To adapt and stay competitive, Macy's is rethinking its business model, and its brick-and-mortar presence is becoming a less central component. In yesterday's earnings call, new CEO […]

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