Maximizing Office Leasing Potential with PropTech

Leasing is the lifeblood of commercial real estate. It is one of the top priorities of building owners and managers even in the best of times. In this volatile market, it is critical to use every advantage to boost a property’s leasing potential and keep buildings leased up. That advantage can come in the form of technology, both in the new features that a building can be equipped with and the data that it can collect. Watch this in-depth discussion about how technology can specifically be used to improve leasing in office buildings, including:

  • What kinds of building improvements can make an office more attractive
  • What kinds of data can be used help make marketing and lease negotiations more effective
  • How technology can make a building more engaging and productive to occupiers
  • How to determine which technologies will provide the most benefit for its cost


Franco Faraudo

Editor & Co-Founder


Ajay Kapoor



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