Over the past couple of years, there have been more companies join the CREtech ranks than in the entire preceding decade. For real estate professionals and industry insiders, it’s become increasingly difficult to keep track of them. How great would it be if there was a platform that allowed anyone to search for commercial real estate technology solutions to help them improve their business or their building? What if it were an open database that allowed startups to add their company details and users to write reviews? I’m excited to announce that the open directory of CREtech companies is now a real thing.
There is no one-size-fits-all definition of CREtech. Afterall, companies like Yardi and Argus have been offering technology-driven solutions for decades and before them, companies like Honeywell and Siemens were working to make buildings smarter. And even further back we had Thomas Edison and Elisha Otis. In fact, it could be argued that CREtech has always existed as owners of corporate and income producing properties pushed the envelope to improve the user experience, and enhance profits and efficiency. Today, many of these same companies and others like them continue to innovate and serve the industry while hundreds of startups are surprising us with clever new tools and innovations.
At propmodo.com, we have chosen to adopt a comprehensive definition of CREtech. We believe that commercial real estate technology encompasses the entire lifecycle of a property including building systems, brokerage, transactions, management and the occupier experience. And while we focus on corporate and income producing property to define CREtech, there is plenty of overlap with REtech which encompasses commercial as well as the broader residential consumer market.
With hundreds of companies popping up, the commercial real estate industry is filled with energy, excitement and ideas. This can be seen in the numerous conferences that are helping entrepreneurs collaborate with each other and get in front of technology investors (e.g. DisruptCRE and CRE Tech Intersect). There is also a growing number of real estate technology accelerators that are guiding startups down the road to profitability (e.g. MetaProp NYC and Moderne Ventures).
One piece of the CREtech puzzle that has been missing is a place where busy real estate professionals, like building owners and brokers, can go to discover and evaluate new technology for their own building or portfolio. This is why we created the CREtech Directory. Anyone can access and contribute to the open directory. Visitors can conduct searches using a variety of filters like category (e.g. Co-working or Access Control), property sector (e.g. Office or Retail) and intended user (e.g. Broker or Investor). Registered users can add new listings or claim a listing as their own to take control of the content and unlock additional features.
To make the CREtech directory more dynamic and useful, we have built-in lots of cool options and tools. For example, on most of the listings you’ll find quick links to relevant propmodo.com articles as well as other articles on the Internet that mention that particular company. We’ve also provided maps, corporate contact information and details about company executives. Users can bookmark their favorite listings, share listings via email and social media, rate companies and read and write reviews. As more users rate companies and share their own experiences, the directory can help eliminate consumer confusion and provide a resource for CRE professionals to identify trusted solutions that fit their building or corporate strategy.