Real estate technology accelerator MetaProp NYC held its inaugural demo day on Tuesday, January 26th at Silverstein Properties’ 7 World Trade Center. The standing-room-only event gave the accelerator’s first crop of startups an opportunity to pitch their companies and products to top industry professionals.

Leading the morning program were MetaProp NYC’s founders — real estate veterans Aaron Block, Clelia Peters and Zach Aarons — who believe their unique expertise and deep connections will help reshape the real estate industry. Their accelerator provides growth services, mentoring, intensive courses and funding in exchange for a small amount of equity from each of the participating startups.

At the demo day event, overlooking the ongoing construction at the World Trade Center site and snow piles from a record setting storm, Mack Realty CEO Richard Mack delivered the keynote speech. After talking about the history of rent roll analysis, Mack said that there are still plenty of real estate disciplines that need to be disrupted by technology, including title insurance.

The five presenting companies were selected to participate in the accelerator program by MetaProp NYC last August from more than 150 applicants. The cohort included, Notion, Optii Solutions, Radiator Labs and Rentalutions.

Mike Perrone and Jeff Lanza started as a way for business owners to turn free Wi-Fi into marketing data. Perrone explained to the audience that when customers connect to a business’ free Wi-Fi, they are prompted to sign in with their Facebook account or an email address. The customers are also given calls to action such as “Like us on Facebook” or “Download our app.”

Radiator Labs, founded by Marshall Cox, builds the Cozy, an insulating decorative cover that fits over your radiator to trap the heat inside. Essentially a thermostat for your radiator, the Cozy helps move heat from overheated apartments to cooler ones, potentially reducing a building owner’s heating costs by 30-40%.

Founded by Ryan Coon and Laurence Jankelow, Rentalutions helps do-it-yourself landlords manage their residential rental properties throughout the entire process. The company gives landlords access to credit and background reports, helps them create and sign leases electronically and collect rent online. Coon said that the service is free for a landlord with one rental unit and just $25 monthly for up to 5 rental units.

Brett Jurgens and Ryan Margoles launched Notion with a successful Kickstarter campaign. The product is a simplified home monitoring system. Using just a single sensor, Notion can detect hundreds of different household events like water heater leaks or if the lights were left on. The team has been refining the product and announced at demo day that they are now shipping units.

In 2014, Optii Solutions launched its flagship product, Optii Keeper, in North America. Founded in Australia by Soenke Weiss, the company provides a housekeeping software solution that has already been adopted by hotels around the world. Daniel Ives, the company’s CEO and a hospitality industry veteran, explained to the demo day crowd that they have recently adapted the software to work for public space management as well.

In addition to the New York City event, MetaProp NYC held a West Coast Demo Day on February 3rd in San Francisco.

Travis Barrington

Travis BarringtonTravis Barrington is the Founder of, a new media property focused on the commercial real estate technology scene. He is also the Founder of High Rise Facilities, a website and magazine for owners and managers of tall buildings. He routinely participates in real estate events and logs a lot of airline miles from his home base in San Diego.