How to Use Consumer Behavior Data to Make Better Real Estate Decisions
In today's dynamic commercial real estate landscape, staying ahead of the curve is crucial to success. Consumer behavior data has emerged as a game-changer, offering…
Foot Traffic Is Vital for Retailers, so Why Do Lease Deals Lack Data?
Brick-and-mortar stores are still reeling from the growth of e-commerce, which mushroomed during the pandemic. Today the retail real estate sector remains in flux, impacted…
Retail Brokers Are Adding Science to the Art of Tenant Selection
Which retailer would be the most successful at a given location? Which types of businesses are the most complementary to each other? How far should…
Office Occupancy Is Too Complicated for One Number
We love to simplify things. No matter how complicated a concept might be, we want to find ways to boil it down to one easily…
How Location Data is Reshaping Commercial Real Estate
Thanks to the ubiquity of mobile phones, location data is becoming a strategic tool for almost every industry. Telecommunications companies have seized on these analytics…
3 Weird Takeaways from Foot Traffic in the Time of COVID
This is the final piece of a three-part series examining location data. The first explored how location data changes how we understand commercial real estate.…
Remote Work’s Impact on Daytime Population and Downtown Property Values
This piece is the second of a three-part series where we examine location data. The first explored how location data is changing how we understand…
Location Data Is Changing How We Understand Real Estate
This piece is the first of a three-part series. The second part explores the topic of daytime population, and the third and final part will…
Does the ‘Starbucks Effect’ Still Apply to Real Estate?
Among the fast-food giants, Starbucks is unique because of the influence it wields over mainstream culture. The iconic Pumpkin Spice Latte is the bellwether of…