ChatGPT Will Transform the Real Estate Industry for the Better
If I asked you to think of the most tech-savvy industries, real estate is not likely to be one of them. Buying or selling a…
Green Steel May Be the Future, but It Needs a Marketing Campaign
Eight years ago, the steel industry was thought of as one of the last sectors to decarbonize. At least that’s what energy analyst and economist…
How Blackstone’s Brand Strategy Influences Its Acquisition Tactics
Economic conditions in the first half of 2022 were rough. Amid continued high inflation, rising interest rates, and a slowing economy, the S&P fell 20…
4 Ways Drones Are Changing the Commercial Real Estate Industry
Since their first use in the mid-1800s, unmanned aerial vehicles have been utilized for security, photography, safety, and many other applications. However, warfare and military…
Why Your Phone Camera Is Not Enough To Make Great Property Videos
We have a lot to thank our smartphones for, from access to information to social connectivity to making waiting in line just a little more…
Some Insanely Useful Business Strategies from Real Estate Cold Callers
During that painfully boring beginning period of the pandemic when many of us were lonely and starved for entertainment, I found myself answering unsolicited calls…
Is the Empire State Building Trash-Talking Your Office On TikTok?
Real estate companies have been wondering how to leverage social media since the technology's inception. The Empire State Building may have finally found a use:…
One of the Most Famous Office Buildings in the World Has No Office Tenants
Nowhere in the world is more associated with the New Year's Eve celebration than Times Square. Every year (barring wars and pandemics) tens of thousands…
Why Aren’t More Office Buildings Giant Billboards?
Lagging office markets across the country have owners and asset managers searching for ways to supplement a building’s income. Some are looking to turn their…
How a Couple of CRE Brokers Got Launched into the Social Media Influencer Stratosphere
When Melissa Alexander first started dabbling in social media as a commercial real estate broker, like most of us, she did it initially just to…